Evoke is a drink company focused on warm and cozy drinks like coffee, tea, matcha, and more. It was built by busy/overwhelmed people for busy and overwhelmed people and aims to be a brand that many can really relate to. The brand represents those individuals who are up and at it, moving through their busy lives.
This is a conceptual brand/product.
The letterforms are a blend of playful and classy, taking inspiration from Art Nouveau type. It balances a reductive modern feel while still being approachable and professional as the parent brand specifies. The range of orange, green, and blue colours allow for products to feel rich and warm, without being childish
The marketing uses the feeling of warmth that coffee creates to connect with and entice the viewer to try the product. The visual of the musician alongside the playful pattern creates a feeling of rhythm that is warm and approachable, while the taglines connect the descriptors of music and coffee, evoking those feelings and making the connection.
