The Winspear has expanded their building into a mixed-use space as they modernize their facilities
and update their identity. It envisions the Winspear as a hub of creativity, community, and exploration. The rebrand aims to capture the feeling of music, rhythm, and movement in welcoming and professional brand elements — enticing curiosity and encouraging adaptability through a human-centered approach.
This project was in collaboration with Sam Poier. 
This is a conceptual brand/concept. 
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